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Mission, Vision & Value Statements:  The foundation for Achieving Your Practice Objectives

Mission, Vision & Value Statements: The foundation for Achieving Your Practice Objectives

Two years ago I posted the blog Are you Living the Vision, Mission and Values of your Dental Practice?. Today’s blog expands on the theme and helps you answer that question by proving examples of mission, vision and values statements that you can use for your own practice. Once established, you’ll see how they form -

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Word-of-Mouth Marketing: Shouldn’t Dentists be Especially Good at This?

Word-of-Mouth Marketing: Shouldn’t Dentists be Especially Good at This?

Sales executives in every business will unanimously agree that referrals from existing customers are the of lead generation. Certainly for us, when a satisfied ABELDent user recommends our software to a colleague, we are thrilled on multiple levels. First, it is testimony to the confidence that Dentists place in our product. We are honoured that -

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Are you Living the Vision, Mission and Values of your Dental Practice?

Are you Living the Vision, Mission and Values of your Dental Practice?

Audience fragmentation is a challenge that marketers have been grappling with for some time. Consumers can no longer be pigeon-holed into a few contact channels: They are increasingly adventurous, capricious, demanding, and armed with information. Just when you think you’ve built a toehold on a social media site like Facebook, the early adopters have already -

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Build Case Acceptance from within your dental practice data. What’s sitting in your database?

Build Case Acceptance from within your dental practice data. What’s sitting in your database?

I met a friend for dinner over the holidays. One of those people who go back forever and with whom, within five minutes, you’re able to pick up exactly where you left off. By the time our entrées arrived, she had grimaced in pain three times. It turned out she had an impacted wisdom tooth. -

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If you build it, will they call?

If you build it, will they call?

The current thinking on website design seems unanimous. From our in-house Webmaster (my go-to resource of choice) to an array of trusted Consultants with many an article read along the way: A business website should be designed for prospects. It's not all about you – even though the "About Us" tab on the majority of sites appears FIRST on navigation bar! It's about what you can do for them.

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Patient Retention: What’s it worth to you?

Patient Retention: What’s it worth to you?

In any industry, repeat business is a fundamental game-changer. Loyalty has a price tag. In a dental practice it looks something like this: I have a toothache and come in to your office for a first appointment. Let's say it cost $200 to treat. You fix my immediate problem – thank you very much – and I'm on my way. I'm in a hurry so I'll call you to book my next visit... if I think about it.

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